Billboards are a big part of most company's advertising. When you find a billboard that you do not like its most likely because of the billboards design. Most problems either come from the layout, color choices or to much text. Billboard need to be short and sweet since you do not get that long to look at them or read them. This billboard that I have found is using way to much text to get their point across. There is no way that someone driving on the interstate could read five full lines of small text when they are going 70 mph. And if you do not read the text you do not really understand what the ad is for. Overall I think that this add needs to get a punch line to put on there billboard so the reader is not overwhelmed with five lines of text.
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